1. Are You Open to Suggestion? Subliminal Persuasion Is Back - in a Big Way for Big Bucks. but Does It Work?, Jo Anna Natale; Psychology Today, Vol. 22, September 1988

2. "Psychophysiological response to Masked Auditory Stimuli", F Borgeat MD et al, Canadian Journal of Psychiatry Vol 30, Feb 1985

3. Backmasking: Old theory, new spin. From: Salt Lake Tribune (Salt Lake City, UT) Date: March 23, 2005

4. "A test of the effect of reverse speech on priming.", The Journal of Psychology, May 1, 2003, Altis, Nicole A.; Kreiner, David S.; Voss, Carla

5. "Subliminal messages between the devil and the media"Vokey J, and Read J.D., American Psychologist Vol 40, No 11, 1231-1239 (Nov 1985

6. "Subliminal advertising what you see is what you get" Timothy E Moore, Vol 46 (spring 1982) 38-47

7. "Unconscious Cognition Reclaimed" Greenwald A, American Psychologist Vol. 47 No 6 766-779

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